Your headline should be more than just your job title. Use it to showcase your expertise and value proposition.
Your summary should expand on this, telling your professional story and highlighting your key achievements and skills.
Showcasing your achievements and skills effectively:
Use the various sections of your LinkedIn profile to highlight your achievements. In the Experience section, focus on results rather than just responsibilities.
Use the Skills section to highlight key competencies and seek personal endorsements.
Be strategic in building your network. Connect with colleagues, alumni, industry leaders, and recruiters in your field.
When sending connection requests, include a personalised note explaining why you'd like to connect. Engaging with content and groups relevant to your field:
Regularly share, comment on, and create content relevant to your industry. Join and actively participate in LinkedIn groups related to your field.
This activity increases your visibility and positions you as engaged and knowledgeable in your area of expertise.
Familiarise yourself with LinkedIn's job search functionality. Set up job alerts for roles that interest you and use the "Easy Apply" feature when available.
Attracting recruiters and potential employers: Ensure your profile is set to signal that you're open to new opportunities. Regularly update your profile and activity to appear in recruiter searches. Engage with content from companies you're interested in working for.
Optimise your LinkedIn profile using the principles learned: Review and update each section of your profile to ensure it effectively communicates your personal brand.
Connect with 10 new relevant professionals in your industry: Reach out to people in your target companies or roles, explaining your interest in connecting.